Clothing is an essential part of our lives. It gives us a sense of who we are and what group we belong to. It also allows us to express emotion and solidarity with other people.
In a wider sense, fashion is the prevailing mode of expression and it changes quickly. It is also a social process, a way of behaving that a discernable proportion of a social group temporarily adopts and which is perceived to be socially appropriate for a time and situation.
Traditionally, fashion brands produce multiple collections in a year. These include spring, fall and couture. These collections are typically set one year in advance and have an impact on what is being sold in retail.
Some of the clothes that are produced by these brands are sold at full price, others are discounted. This impacts how fast the items are sold and how many are available for sale.
The duration of a fashion is also important for retailers and manufacturers. The longer a fashion lasts, the more money it earns.
The media plays a large role in the fashion industry as well. Magazines, newspapers and television cover the latest trends and styles. These articles provide readers with editorial critique, guidelines and commentary that can help them decide what to wear. In recent years, social media platforms such as Instagram and YouTube have become major outlets for sharing fashion tips and trends with the world.